In her first year on the FORBES Celebrity 100 list, at a respectable No. 73. But while Khloé is as much a cog in the company machine as any member of her family.

In 2012 the Kardashian sisters launched their line with Sears, opened a new location of boutique DASH as well as novelty shop Kardashian Khaos in Las Vegas’s Mirage resort, sold millions in K-DASH for QVC and inked a $40 million renewal deal with E!—she’s a mini-mogul in her own right.

This year a radio show, a perfume line and her own spin-off reality show helped Mrs. Odom pull in an estimated $11 million.

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Khloé Kardashian has gotten used to sharing her life on television, but now the reality star and her husband Lamar Odom are stepping back from the spotlight.

“We just wanted to prioritize a little,” Kardashian, 27, tells PEOPLE in an exclusive interview as the couple tables their show Khloé & Lamar until his basketball career is back on track.

“We just wanted a little pause. Part of being married is knowing when your husband needs your support.”

While Kardashian says she always made sure cameras weren’t around during days when Lamar, 32, had a basketball game (he’s currently sitting out the season after a difficult trade to Dallas), now that they’ll only be appearing on E!’s Keeping Up With the Kardashians, and their own daily lives will no longer be on display, “there’s less pressure on us.”

That pressure had certainly been building but Kardashian says, the risk of damaging her relationship with Lamar wasn’t worth it. “I’m a modern girl, but you should put your husband first,” she says. “I like to think divorce is not an option.”

For more on Khloé’s decision, and their plans to start a family, pick up the latest issue of PEOPLE, on newsstands Friday

The Kardashian family has just signed on for 3 more seasons with E!, and it’s the richest deal ever in reality TV … TMZ has learned.

Sources connected with the deal tell us, the family will get more than $40 million for 3 more seasons of “Keeping Up with the Kardashians.”

The 6th season of the show averaged 3 million viewers. The 7th season begins airing May 20. Our sources say the $40-plus million deal does not include product endorsements and other items associated with the show that Kim, Kris and the rest of the brood are able to hock.

Sources connected to the deal tell TMZ … Kim, Kourtney, Khloe, Kris and Bruce will get the lion’s share of the money … and they are each getting equal pay.

We’re told Kendall, Kylie and Rob are on a lower pay grade — and will be paid equally as well. Scott Disick and his son Mason have a separate deal. Ditto for Lamar … who hammered out a package deal to appear in both “Khloe and Lamar” and “Keeping Up with the Kardashians.”

We’re told the new deal ONLY includes existing shows — so if Kim and Kanye get a new spinoff show … they will have to bang out a new contract for even MORE money.

Source: TMZ.com

Lamar thinks Khloé treats him like a baby and sets out to change her behavior; Rob tries to carve out a life for himself that is outside of his sisters’ shadows.

Super new episode of Khloé & Lamar premieres Sunday, March 4th 2012 at 10/9c on E!

E! is currently doing a “tweepstakes” on Twitter called Tweet The Love to promote the current season of Khloé & Lamar (airing Sundays, at 10/9c on E!).

Each week they will be giving out 5 prize packs which include a mini-basketball with a hoop and show poster. To enter head over to PromoJam.com and connect using Twitter.

Also follow @KhloeDaily on Twitter to get the latest Khloé Kardashian Odom news, photos, videos and more directly on your Twitter timeline.

Check out the numbers for the season 2 premiere of E!’s Khloé & Lamar.

The 2nd season premiere of Khloé & Lamar on Sunday, February 19th from 10pm-10:30pm debuted to impressive numbers, scoring the series’ highest-rated and most-watched episode yet, drawing a 2.00 Household rating and attracting approximately 2.6 million Total Viewers as it exceeded last season’s premiere while also posting the series’ most-watched telecast ever among both Adults 18-34 and Adults 18-49, attracting over 1.3 million and 1.8 million viewers respectively.

Khloé & Lamar garnered its highest ratings among Women 18-34, scoring a 3.52 rating with the coveted demo and nearly one million W18-34 viewers.

Online, Khloé & Lamar’s season 2 delivered its highest ever mark in video views, more than doubling season 1′s premiere week (+130%).

Source: TVByTheNumbers.Zap2It.com via E! Entertainment

Khloé Kardashian Odom explains why she and hubby Lamar Odom haven’t gotten pregnant yet. Plus, is little brother Rob Kardashian meddling in his sister’s marriage?

Khloé Kardashian has been very open about wanting to start a family with husband Lamar Odom, but not getting pregnant is blessing in disguise, according to the reality star.

“It’s frustrating when you hear so many rumors because it makes you almost want to put pressure on yourself,” Khloé, 27, told PEOPLE on Tuesday while promoting the second season of E!’s Khloé & Lamar. “But looking back, I think everything happens for a reason.”

Kardashian explains that circumstances are different now than when she first got together with her hoop-shooting hubby, 32, who was recently traded from the L.A. Lakers to the Dallas Mavericks.

“I think, ‘Gosh, what if I did get pregnant last season or a few months ago?’” she says. “Or what if I had a newborn baby and all this [NBA] trade stuff happened? I don’t think I could have dealt with everything at one time. Doing this trade and my husband’s emotions and going through all that is so stressful.”

But the lovebirds, who now have a home in Dallas, still have an expanded family in their sights.

“Maybe Dallas will bring a baby,” Kardashian says optimistically. “We’re definitely trying to have kids. Everything will happen when it’s meant to be. Last season, we were much more documenting, ‘Okay, when am I ovulating, when am I doing this?’ And it was very stressful to do it that way, so we’ve stopped. Lamar and I definitely are letting nature take its course.”

Still, the couple’s baby-making efforts are documented throughout this season. The premiere episode (airing Feb. 19 at 10 p.m.) includes several lovemaking-themed scenes, including one focused on sex swings.

“We’ve had our same film crew since the first season of Keeping Up with the Kardashians,” the small-screen star says. “So for me, I never think twice about [filming intimate scenes]. I don’t ever think about how many people are going to watch the show. I don’t ever want to filter myself. I like being me.”

Odom, on the other hand, prefers to be a bit more private when it comes to letting the world in on what happens between the sheets.

“For Lamar, it’s different,” says Kardashian. “He’s still getting used to filming. There are standard cameras that are just placed in rooms. There’s no film crew in those rooms. You see the black and white footage because Lamar’s like, ‘I can’t get my freak on with people here.’ ”

Source: People.com

LOS ANGELES – February 6, 2012 – Two and a half years into their marriage, Khloé Kardashian and Lamar Odom spend each day working to keep their relationship strong, enduring and fun.

Whether managing their busy careers, juggling family commitments or logging thousands of air miles pursuing their respective professions, one thing is for sure – there’s no obstacle this fascinating couple can’t overcome. This season, however, their devotion is put to the test when Lamar is suddenly traded from the Los Angeles Lakers to the Dallas Mavericks, forcing the couple to pick up their lives and start fresh in the Lone Star state.

Khloé’s been a California girl all her life, so the adjustment is sure to be one of her greatest challenges yet, and one that will be a shock to the entire Kardashian family dynamic.

The all new season of Khloé & Lamar premieres Sunday, February 19 at 10:00pm, followed by another all-new episode airing on a special night on Monday, February 20th at 10:00pm ET/PT.

In the premiere episode, Lamar and brother-in-law Rob Kardashian are at odds, each accusing the other of not being as supportive as he should be. Though both are stubborn, Khloé is adamant that they find a way to come together and honor her belief that family really does come first. Also in this episode, Khloé is focused on deepening her connection with Lamar and keeping their relationship intimate and close. In the second episode airing Monday, February 20, at 10:00pm, Khloé acts as the voice of reason when her best friend Malika Haqq decides to end a new relationship.

Throughout the season, Lamar continues to do everything he can to rebuild the strained relationship with his father. Khloé and Lamar are excited to nurture relationships with children of their own, and their quest to start a family will continue to be covered in the series. Also, Lamar’s loveable but damaged best friend Jamie Sangouthai decides he’d like to get back into the limelight and chooses to get into acting.

Later in the season, defying everyone’s expectations, life-long California girl Khloé doesn’t hesitate to move to Dallas and find a stylish abode when Lamar is unexpectedly traded from the Lakers to the Mavericks. Not wanting her to be alone in a new city when Lamar is on the road, little brother Rob makes the move as well and the two siblings revel in the Texas-sized hospitality of Big D. Never one to give up on a dream, Khloé revisits her passion for radio when she begins hosting “The Mix Up with Khloé Kardashian Odom” daily in Dallas.

Here’s the extended season 2 sneak peek of Khloé & Lamar which aired last night after the season finale of Kourtney & Kim Take New York which pulled in 4.5 million viewers.